My latest read is Shoe Dog by Phil Knight, the creator of Nike. Released in 2016, this memoir chronicles the early days of the global multibillion dollar footwear and apparel brand. Knight takes readers back to 1962, when he was a recent college graduate seeking his purpose in the world. He dreamed of an extraordinary life where he could live out his passion and have a career that didn't feel like work. He embarked on a journey around the world, and began pursuing what he called his "crazy idea". When he returned from that trip, he began distributing shoes that he imported from Japan. He called his company Blue Ribbon, and partnered with his college track coach, Bill Bowerman. More than a business, Knight was looking to develop a lifestyle brand. His company would go on to transform the shoe industry and become a household name. In the book, Knight tells the stories that shaped the brand. Far from a smooth journey, the book is a testament to resilience and risk-taking. A "Shoe Dog" is someone who makes shoes, but finds a deeper meaning in their work. They see themselves as a part of each step a person takes in their shoes on the journey of life. Considering what Nike is today, it's hard to fathom the challenges that the company faced in its infancy. From lawsuits to federal investigations, the company almost didn't live to see its full potential. Even Knight acknowledges the pivotal role that luck played in Nike's success. Shoe Dog was a very uplifting read for me. Few people possess the audacity to chase their wildest dreams. Through Knight's memoir, we see how a shy kid from Oregon went on to develop a multinational corporation. I definitely recommend adding Shoe Dog to your reading list. You will be entertained, informed, and inspired. Feel free to order using the link below. Thanks for reading!
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