Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, October 6, 2018

Book Recommendation: The Anatomy of Peace



My latest read is The Anatomy of Peace: Resolving the Heart of Conflict  by The Arbinger Institute. The book, first published in 2006, uses a powerful narrative that provides you with the tools to combat conflicts at work, school, and in the home. Set at a teen rehabilitation center in Arizona, a group of parents dropping their children off engage in a moving discussion with the center's counselors. Through this discussion, the parents are challenged to re-evaluate their interactions with others, and to begin living in a way that promotes peace. One central idea in this book is transitioning from a heart at war to a heart at peace. It teaches how we often betray our human sense of compassion by treating others as objects instead of people. Further, it discusses how we seek to justify our self-betrayal by constructing boxes of better-than, need-to-be-seen as, and I-deserve complexes. The book uses several real-world examples to illustrate how both sides of a conflict can play a role in maintaining tension. A major lesson I learned from The Anatomy of Peace, is that we must evaluate areas where we need to improve before we can expect a change in others. By using a story, the concepts in this book are both relatable and easy to digest. By adopting the concepts in this book, I sincerely believe that we could begin to work through the many conflicts that exist in today's world. In general, we don't often consider how the opposing party of a conflict is affected by our actions. We tend to get so caught up in winning the conflict that we disregard the humanity of the other party. This book will help you take on a new perspective that both encourages you to consider the humanity in all people and to interact in a way that works in the best interest of all. I strongly recommend checking out The Anatomy of Peace. Feel free to order using the link below. Thanks for reading!

https://www.barnesandnoble.com/w/the-anatomy-of-peace-the-arbinger-institute/1107766563;jsessionid=F7DD404A59D1A6AEA9C62A43E9E123FE.prodny_store01-atgap13?ean=9781626564312

Saturday, April 14, 2018

Wasted Talent Review!

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On April 13th, Jim Jones released his seventh studio album, Wasted Talent. It comes seven years since the release of his last album, Capo, which was released in 2011. Wasted Talent consists of eighteen tracks, which include three listed as bonuses. The project features Jadakiss, Trav, Mozzy, YFN Lucci, Alexza, Eric Billinger, Ball Greezy, 5am, Yo Gotti, Axel Leon, Cam'ron, Lil Durk, and Juelz Santana. With this one, Jim Jones asserts a powerful return to the game. His lyrics reflect the contemplation and wisdom that comes from a period of hiatus. Throughout the project, he touches on lessons learned from his past, realities of fame and fortune, as well as his thoughts on current social issues. He vividly describes his days in the projects and how he made it out. In tracks like "Head Off", he talks about serving as an inspiration for others to know that they can make it out as well. I appreciate the way he is able to blend past experiences with current topics throughout the project. He can quickly transition from being on the block to driving a Ferrari. With his extensive career, it's interesting to hear his perspective on the current state of Hip-Hop. You can sense the personal growth in his music, while telling that he isn't too far removed from the New York streets that built him. This project shows you what happens when a veteran takes his time to produce a quality product. It's always refreshing to hear solid bars, and this project certainly gives you that. My favorite tracks are "Gotta Play the Game" and "Epitome". Thanks for reading!

Saturday, February 3, 2018

Book Recommendation: Next Generation Leader

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One of my recent reads is a book titled, Next Generation Leader: Five Essentials For Those Who Will Shape The Future. The book was written by Andy Stanley, and released in 2003. Reading this book has provided me with valuable knowledge of what it means to be a leader of virtue. In the book, Stanley breaks down five core principles that shape the effectiveness of a leader. These principles are competence, courage, clarity, coaching, and character. Out of the five, I was most inspired by the section on courage. Stanley does a wonderful job of explaining courage in a way that lights a fire in readers. "Courage is the willingness to move in a direction in spite of the emotions and thoughts that bid you to do otherwise." This quote is powerful, because we often believe that courageous people do not experience fear. However, the reality is to the contrary, courageous people are able to push through the fear they experience. I also enjoyed reading the section on character. Stanley explains the fine line between simply being a leader, and being a leader worth following. "Your gifts and determination may dictate your potential, but it is your character that will determine your legacy." This section of the book taught me the importance of living a life of purpose, and using my gifts to make a positive impact. One of the things that makes this book so profound, is that it incorporates the author's relevant experiences. Throughout the book, Stanley explains the many situations he's faced leading as senior pastor of North Point Ministries. The book is well-organized, and gets its message across clearly. I truly believe you can be positively impacted by giving this one a read. Feel free to order a copy using the link below.

https://store.northpoint.org/shop/books/next-generation-leader.html

Monday, January 29, 2018

Viewing Yourself as a Corporation: Structuring Your Personal Development

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My mother is a woman of many creative thoughts and expressions. She gives great advice, and she's constantly offering me unique ideas to gain perspective on things. Recently, she introduced me to the idea of viewing yourself as a corporation. This perspective encourages you to analyze the many roles that you play in your personal development. Essentially, you're aligning these roles with the different parts of a business. This allows you to manage different areas of your life, and see which areas you can improve upon to optimize your potential. If you're like me, you're always looking for ways to improve as an individual. I've found this corporation perspective to be valuable, and I hope that you'll be able to learn from this organizational approach.

Sales- The sales team is the division responsible for selling a product or service. These are the people interacting with customers, and most directly related to generating revenue. Efficient sales teams set high, but realistic goals which they chase ambitiously. The business is only as good as its sales team, because it produces the results that drive the business forward. To manage your personal sales team, ensure that you're setting goals, and pursuing them aggressively. Assess whether you're doing the best you can to move your business in a positive direction.

Data Analysis/Accounting- Data analysts gather and investigate data, which they interpret to suggest the best direction for the company to go. Trends and statistics play a huge role in the decision-making process for businesses. The information yielded by data analysts can be vital in determining the formula for success. These analysts allow companies to measure their efficiency, and see what areas they can improve upon. These are people who "crunch the numbers." In similar fashion, we see numbers which represent very important aspects of our lives. Think about how you use numbers to measure your weight, income, age, etc. Just as businesses have a department to deal with managing numbers, you also have the capacity to manage numbers concerning your life. Such practices include time-management, budgeting, and weight management. Numbers are very impactful to our lives, and it is important that we organize them to better ourselves.

Marketing- The marketing department deals with the company's presentation. They are responsible for promotion, and introducing consumers to the company. Those in marketing are concerned with the company's appearance and managing its reputation. A successful marketing department requires excellent communication and plenty of research. To manage your marketing department, analyze how you are being presented. How are you, as a person, being marketed to the world? This includes your physical appearance, your resume, your social media, and your relationships. Do the necessary research to ensure that your are being marketed in a positive light. In our lives, reputations mean a great deal. A negative reputation can hinder your development, just as a positive reputation can propel your development.

Investor- Investors provide the capital to get the business running. They invest only into things of which they believe will provide a return on investment. Most businesses must seek investors through extreme effort and persuasion. Luckily for you, the investor of whom you seek is in the mirror. You can invest in your personal business in a variety of ways. This includes exercise, reading, meditation, healthy eating, and more. The basis of investment in this sense, is to place positive input in your life to receive positive output. Of course we are not perfect, and we make the occasional negative investment. However, it is important to manage your investment portfolio, to ensure that your overall investments have provided your company with the resources it needs to succeed.

CEO/Board of Directors/Owner- Each corporation has its executive personnel. The head of the company is tasked with the great responsibility of making crucial choices, which affect the company as a whole. Such decisions are made with careful consideration of possible outcomes, and require both wisdom and intuition. These people are well-compensated, and rightfully so. It takes character to be the face of a company, and to be responsible for its successes and failures. Just as the head of a company is tasked with decision-making and being held accountable for the company's condition, so are you responsible for making the major decisions that shape your life. Fortunately, you are the only person qualified for this position, and as long as you have your freedom, nothing can be done to remove your title. As the head of your corporation, ensure that you are making wise decisions and managing the various parts of your company effectively.

My aim in writing this is to inspire you to take a holistic approach towards improving as an individual. Our well-being consists of many dimensions, and it helps to take a step back to view the bigger picture. Through applying this principle, you will structure your life in a way that allows you to make specific modifications as necessary. If you see a department of your life that is lacking in efficiency, do a thorough investigation to make proper adjustments. Sure your business will experience wins and losses, but this is common of all corporations. Unlike most businesses, continual losses won't result in closure. As long as you are breathing, your business continues to operate with the potential to experience growth and prosperity.